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The Sacred Cow

Insight into the world from a devoted witness.

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"Newsday TV" Launched: Could It Be New Medium for Newspapers?

Cablevision, the Bethpage, NY-based new owners of Long Island's Newsday, has launched Newsday TV on its Long Island television systems.

The channel features promotional information about the paper's features and allows users to buy a seven-day or weekend only subscription. The customer's address is already pre-programmed into the system and the bill is later sent through the mail.

"We're pleased to make it easier than ever before for our cable television customers on Long Island to subscribe to Long Island's daily newspaper, Newsday, through the launch of Newsday TV," Cablevision's senior vice president of product management, John Trierweiler, said in a statement. "With an on-screen subscription form that is pre-populated for each customer by virtue of ongoing relationship, our customers can complete a transaction and subscribe to Newsday's award-winning coverage with just a few clicks of the television remote control."

Newsday's circulation figures dropped 4.7 percent during the period ending March 31st, Multichannel News reported. Daily numbers stood at about 387,000 and Sunday figures were 452,000. Compare that to partial-week figures of 580,069 ending September 30, 2003, according to the Audit Bureau of Circulations.

The channel also offers extended video of print stories and the scoop on the "Newsday Insider" program. But is any of this actually going to help badly-needed business?

I don't mean to rain on your parade, Cablevision, but you might be shooting yourself in the foot.

(Photo credit: www.wingwomen.com)